Wenzhou-Kean University, Wenzhou, China
MGS 4701, Integrative Application of Business Analytics, College of Business and Public Management, Wenzhou-Kean University, 2023 Fall
The purpose of this course is to provide students with hands-on experience to apply and integrate the knowledge and skills learned from all Business Analytics core courses to tackle real business problems. This is a rigorous team-based and project-intensive course. Moreover, the course challenges students to originate innovative solutions from strategic and technical perspectives.
MGS 3701 / MKG 3950, Data Mining in Business, College of Business and Public Management, Wenzhou-Kean University, 2022 Spring
MGS 3701: Data is one of the most valuable and strategic assets that organizations have. Data mining is a continuous process that is crucial for many organizations to discover and extract information and patterns from their data to make business-related decisions using data-driven approaches. The objective of the course is to familiarize the students with the data mining process and applications from a managerial perspective to help discover information and knowledge in large data sets to support the business needs.
MKG 3950: Data mining involves developing and using techniques, such as prediction, classification and clustering to assist managers in making intelligent use of vast amounts of consumer data. In marketing these techniques are used for database marketing and customer relationship management. This course provides an overview of data mining concepts and techniques. Applications of data mining and class projects are a major component of the course.
MGS 3101, Foundation of Business Analytics, College of Business and Public Management, Wenzhou-Kean University, 2021 Fall, 2023 Fall
Foundations of Business Analytics in an introductory course that demonstrates and elaborates the power of continuous iterative analysis of past business performance on decision making across different domains using python. The course equips the students with the skills and techniques that they need for the Business Analytics Program. Through the course, students explore the applications of Business Analytics, Business Intelligence, Data Mining, and Big Data from a managerial perspective.
MGS 3001, Python Programming for Business, College of Business and Public Management, Wenzhou-Kean University, 2021 Spring & Summer, 2022 Summer
Programming is a core component of the analytics field, as it facilitates data cleaning, preparation, and mining. Python scripting language is widely used in the data science field for data exploration and analysis. Through this course, students learn fundamental programming concepts and python programming syntax. The course familiarizes the students with Python’s built-in modules, libraries, and functions that are essential for pattern and knowledge discovery.
MGS 2030, Principals of Management, College of Business and Public Management, Wenzhou-Kean University, 2020 Spring, 2022 Fall
This course is designed to explain the contemporary management challenges stemming from a changing work environment, globalization, new technological, developments, and an increasingly diverse workforce. It identifies and reviews critical management principles involved in planning, organizing, leading, and controlling. Students will learn to apply their knowledge to recognize, analyze and solve the complex problems of the contemporary management context.
