Course
- Code and title: GE 2021, Research and Technology
- Level: Undergraduate (General Education), 3 credits, Writing Intensive
- Institution: College of Business and Public Management, Wenzhou-Kean University
Terms taught
Fall 2024, Spring 2025, Fall 2025, Spring 2026, Fall 2026
What students learn
The course introduces the research process to students majoring in the College of Business and Public Management and leads them through the preparation of a formal research paper. The course learning outcomes are to:
- understand the purpose and process of conducting research
- explain research design and methodology
- articulate an understanding of research tools
- apply technology to communicate research
- participate in a research project
Topics
Modules in the master course:
- The Purpose of Research
- Formulating a Research Question
- Researching and Writing the Literature Review
- Quantitative Designs
- Measurement Errors, Reliability, Validity
- Sampling
- Data Collection for Quantitative Research
- Secondary Data
- Entering and Organizing Quantitative Data
- Analyzing Quantitative Data
- Qualitative Designs and Data Collection
- Entering, Coding, and Analyzing Qualitative Data
- Results and Discussion
- Presenting Your Research
- Library Research Workshop
The textbook is Pajo, Introduction to Research Methods: A Hands-On Approach (Sage).
Tools
Library databases and general search databases for finding and assessing sources; word processing, spreadsheet, and presentation software for writing about, analyzing, and presenting research.