Course
- Code and title: MGS 4701, Integrative Application of Business Analytics
- Level: Undergraduate
- Institution: College of Business and Public Management, Wenzhou-Kean University
Terms taught
Fall 2023, Fall 2024, Fall 2025
What students learn
The course gives students hands-on experience in applying and integrating what they learned across the Business Analytics core courses to real business problems. It is a rigorous, team-based, project-intensive course, and it asks students to come up with solutions that work from both a strategic and a technical point of view.
Topics
From the Fall 2023 syllabus:
- Introduction to business analytics and analytics tools
- Data collection and preprocessing
- Exploratory data analysis
- Statistical analysis and hypothesis testing
- Predictive modeling
- Decision analytics
- Customer and marketing analytics
- Supply chain and operations analytics
- Financial analytics
- Social media and web analytics
- Ethical considerations in analytics
- Emerging trends in analytics
- Capstone project workshops, check-ins, and peer review
- Final team presentations and project report
Assessment combines continuous assessment, a final project report, and participation. The listed textbook is Foreman, Data Smart.
Tools
R, Python, Tableau